One Team. United for Good.

Our Mission
Hendrick Cares is the corporate social responsibility program of Hendrick Automotive Group assuring the company's legacy of caring for others and commitment to teamwork are put into action to benefit employees, customers and communities.

See Us In Action

Watch our latest overview video to learn more about our efforts and see our teammates in action. Hear what Hendrick Cares means to them and our community partners in their own words.

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Corporate Initiatives

Every dealership and employee finds their own way to show how Hendrick Cares, but Hendrick Automotive Group is united in our fight against hunger. What started in 2001 as a local Thanksgiving food drive has grown into a company-wide mission to feed our neighbors in need. Over the past twenty years, our teammates across the country have built partnerships with local food banks, volunteered their time and donated more than 5 million pounds of food.

To address the challenges and immense community needs the COVID-19 pandemic presented in 2020, our support shifted to a virtual fundraising initiative called the Hendrick Hunger Heroes Drive. Every dollar our teammates donate to the drive is matched by Hendrick Automotive Group, and together we've donated $1 million to our food bank partners when they need it the most. 

Our Initiatives
Hendrick Automotive Group dealerships are out in the community making a difference year-round. Take a look at some of our partnerships and dealership-lead efforts.

 Community: Walter G. Byers School

Mercedes Benz of Northlake adopted school for the past 5 years is Walter G. Byers. Mercedes Benz of Northlake helps to bring a smile to the students and teachers throughout the school year with providing, community resources, meals, essential and critical needs, mentoring programs, reading buddies, and in kind donations to help them strive to reach their full potential. Our employees are committed to the long-term work it takes to reshape the direction of their lives.
 Customers: Mercedes Benz Club of America, Carolina's Section

Established in 1956, MBCA has approximately 26,000 active members and 9,251 additional household members in 12 regions, which are comprised of 80+ local sections throughout the United States and Canada. The Carolina's Section as had several events, from social gatherings to tech sessions, car shows to driving events that Mercedes Benz of Northlake has held, sponsored, contributed in kind donations, or participated in. We are proud to have these customers visiting our dealership, not only as a customer, but also as family.
Employees: Awards and Recognition for our Employees 

"You're Awesome" award recognizes those employees whose job is not numerically measured, yet plays an integral role in the workplace.

"Chief Energy Officer" award recognizes employees that demonstrate enthusiasm, servant leadership and goes beyond their daily duties.

Anniversary and Birthday Recognition awards for employees celebrating 5 years with the Hendrick Automotive Group. Recipients receive Hendrick plaque with the awarded employee's name. Employees celebrating 25 years with Hendrick receive a Rolex.

Also, throughout the year, our fixed and variable operation departments organize employee outing to celebrate achieving departmental goals. Such activities may include bowling, golfing, pizza parties, etc. In addition, once a month we hold a luncheon, in which the general manager celebrates the dealerships accomplishments, recognizes top sales and service advisors, play fun games and motivates us to do our best. With the help of our Special Events Coordinator, Cali Young, we hold wellness programs throughout the years that include coach visits and teach stretching techniques, weight-loss competitions and participation in local gym facilities. 

Our Team in Action